Why Does Disney CEO Bob Iger Keep Using the T-Word (And What Does It MEAN?!)

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If you pay attention, you can learn the Disney lingo pretty quickly. You’ve got your basic acronyms, like AP for “Annual Passholder” or DAK for “Disney’s Animal Kingdom.” But then there are some made-up words you should probably know, too, like “MagicBand+,” “Lightning Lane,” and “PhotoPass.” Even Disney executives like to use special lingo, and yes, we keep a secret tally every time CEO Bob Iger uses words like “bullish” or “metaverse.”

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But now, a new word has entered Disney’s vocabulary. We first heard the word earlier in 2023, but now, it seems like that one, single word keeps popping up EVERYWHERE! Coincidence? You tell us!

Alright, let’s go back in time to 2023. At Disney’s Q4 earnings call, Bob Iger laid out four big priorities for The Walt Disney Company. One of the main goals stated at the earnings call was “Turbocharging growth in the Experiences business.” 

©Disney

Specifically, Disney hinted it would soon announce a 10-year plan for parks and experiences. With a promised $60 billion set aside for the Disney Parks, Experiences, and Products segment of the company, it seems like Disney has big plans for the future. The details are still unclear, but many fans are speculating that part of that $60 billion budget will go towards a MEGA Magic Kingdom park expansion or a new land in Animal Kingdom.

@Disney

So, what’s the magic word? Well, on April 3rd, 2024, Disney held its Annual Shareholder Meeting, where we learned more about a new Avatar theme park project and got some confirmation on a few upcoming films. The word of the day? TURBOCHARGED! We heard Iger use the word during the question-and-answer portion of the meeting and later spotted the word pop up in more Disney content published that same day. In fact, Iger went so far as to call it a “tremendous turbocharge” when discussing Disney’s plans.

©Apple

Here’s that fancy word again in a Disney news headline posted by Josh D’Amaro.

©Disney

That’s not all! Disney shared a teaser trailer for a NEW series titled We Call It Imagineering. In the description, one word in particular caught our eye. Yep, they did it again. They mentioned the word “turbocharged” in the new series description.

Disney said, “Inspired by how Walt took us along during the development of Disneyland, this new series brings you into the creative and design journey as we turbocharge our Disney Experiences. We can’t wait to bring you along as Disney Imagineers create these innovative new experiences for the next decade and beyond!”

©Disney

So, Disney, is this a sign? Why the fixation on that word? Do you need a thesaurus? Ok, ok, we’re kidding. But with such a clear pattern, it seems like Disney is truly trying to put an emphasis on GROWTH and development. We know that Disney wants to expand its parks, but Iger later clarified that this plan will be taking place during the second half of Disney’s 10-year plan for parks and experiences. This means the “turbo” in “turbocharged” may be a slow launch rather than an explosive blastoff.

Possible Land Expansion in Magic Kingdom ©Disney

Now that you know about Disney’s new favorite word, you might start seeing it EVERYWHERE! In the meantime, we’re always on the lookout for the latest Disney news, so stay tuned for more.

Disney Wants to Expand Parks, but Not for at Least 5 Years

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The post Why Does Disney CEO Bob Iger Keep Using the T-Word (And What Does It MEAN?!) first appeared on the disney food blog.

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