Disney4me Posted October 26, 2023 Report Posted October 26, 2023 The Walt Disney Company has one of the biggest, most passionate fanbases in the world. People tune in to listen to the quarterly earnings calls, spend thousands on Disney World vacations, and even make special trips for Disney’s Destination D23 Fan Events. Need we remind you about the infamous Figment popcorn bucket event of 2022? But the truth is, Disney needs all those fans to stay in business! Magic Kingdom Over the years, Disney fans have grown up with the company, and in that time, a lot has changed! Disney fans themselves have changed, too, and when Disney starts sending out new surveys (with some very specific questions), we take notice. After returning from a recent visit to Disney World, we received an email invitation to take a Disney Parks survey. This isn’t the first time Disney has sent out a survey, but this one was a little different than the standard theme park-based questionnaires we’ve seen before. The first few questions were pretty basic, focusing on topics like Genie+, the transportation we used, and some other vacation-related subjects. ©Disney From there, the survey pivoted to some interesting demographic questions. Disney asked a few standard questions, like “Which of the following groups comes closest to your yearly household income before taxes?” but also touched on streaming service topics, first noting, “It is understood that most streaming services allow for multiple profiles, streaming of varying content across multiple devices simultaneously under one account, and that sharing accounts is quite common.” ©Disney We were then asked to identify the primary account holder for a variety of streaming services. There was even an option to indicate “Someone in another household,” a.k.a. password sharing. As a reminder, Disney recently announced it would soon begin taking a closer look at password sharing on Disney+. Could this demographic survey data help inform Disney about its audience? ©Disney Disney seems pretty interested in how its guests spend their time outside the parks. Here, we were asked, “Which of the following social media platforms do you visit at least once per week?” ©Disney Interestingly, Disney also asked, “Which of the following places that you go to for news coverage is your most trusted source for news?” Among the list were organizations like the New York Times, the Washington Post, and local newspapers. ©Disney A separate question asked, “Which of the following are places that you go to for news coverage?” The list was quite long and included both major news organizations and social media platforms. Could Disney be trying to learn more about people’s political affiliations here? ©Disney The survey had several questions to drill down on demographics, including, “Do you or anyone in your travel party identify as a member of the LGBTQIA+ community?” Here, Disney asked if we were a Disney Visa cardholder, Club 33 Member (we wish!), or a Costco Member. ©Disney As we mentioned, this isn’t the first interesting survey we’ve seen from Disney. Recently, those who visited the Star Wars Hotel were given exclusive access to a detailed survey on guest experience, personality, and more, sparking theories about what Disney may do with the Galactic Starcruiser. Star Wars Hotel cabin Between the subtle password-sharing questions and the news source questions, it seems Disney is trying to learn more about its fans. What could this mean for the future? We’ll have to wait and see! In the meantime, we’re always on the lookout for the latest Disney news, so stay tuned for more. Could Disney’s Star Wars Hotel Make a COMEBACK? Here’s What We Know. Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe! WE KNOW DISNEY. YOU CAN, TOO. Oh boy, planning a Disney trip can be quite the adventure, and we totally get it! But fear not, dear friends, we compiled EVERYTHING you need (and the things to avoid!) to plan the ULTIMATE Disney vacation. Whether you're a rookie or a seasoned pro, our insider tips and tricks will have you exploring the parks like never before. So come along with us, and get planning your most magical vacation ever! Save 25% on the 2023 DFB Guide to Walt Disney World Dining with code WDW2023. GET YOUR GUIDE NOW Have you ever taken a Disney survey? Let us know in the comments! The post NEWS: Disney Wants to Know If You Share a Streaming Account and Which News Sources You Trust first appeared on the disney food blog.View the full article Quote
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