Disney4me Posted March 9, 2023 Report Posted March 9, 2023 Ever since Bob Iger took back over as Disney CEO, we’ve heard quite a few interesting comments about the future of the company. ©Disney | Walt Disney Company Headquarters We’ve seen changes in leadership and organization, we’ve had announcements for updates in the parks, and Iger has even revealed plans for new films in the works. Things are definitely being modified to help the company push forward! So how is Disney’s theme parks division REALLY doing nowadays? Iger had some thoughts during a recent interview. Bob Iger was recently a guest speaker at the Morgan Stanley Technology, Media, and Telecom Conference. During his interview, we got some very interesting quotes about how things are really going for the parks. ©Reuters | Disney CEO Bob Iger Based on recent financial reports, Disney’s Parks, Experiences, and Products division is performing very well post-pandemic. When asked about this, Iger said “it bounced back really well post-pandemic” referencing Disney parks’ success not just in the U.S., but also on a global scale. Tree of Life in Animal Kingdom However, Iger quickly took a turn and discussed price increases. He said “I’ve always believed that Disney was a brand that needed to be accessible.” Iger mentioned that in their zeal to grow profits, they may have been too aggressive about price increases. They want to grow the business more in the future, but they’ll need to be smart about how they price things going forward — so as not to alienate their fanbase. Hollywood Studios Iger also noted that Disney had to “improve the guest experience by reducing crowding.” While it may be tempting for them to let more people in the parks in order to make more money, the strategy won’t work if guest satisfaction levels are low. Disney’s Park Pass system plays a key role in controlling the guest experience. With the system in place, Disney can decide how many visitors to let in the parks — if they keep the crowd levels managed, the people in the parks are more likely to have a satisfactory visit. EPCOT One of the main takeaways is that Bob Iger said his goal is to “listen to consumers and adjust.” If Disney wants to maintain its popularity, the company has to find a balance between making money and appealing to the fanbase. This could be the reasoning behind some recent changes, like removing the requirement of Park Passes after 2PM for Annual Passholders or including ride photos with the purchase of Genie+ at Disney World. ©D23 No matter what comes next for the parks, we’ll be here to bring you all the news and updates. Stay tuned to DFB for the latest! How Bob Iger Could Change Disney Genie+ — Click Here! Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe! Don't Miss Out on Any Disney Fun! Order Your Copy of the 2023 DFB Guide to Walt Disney World Dining Today! With more than 900 pages, the 2023 DFB Guide to Walt Disney World Dining is full of tips and planning tools developed by Disney World experts over 30+ years of visits. We've done the research for you, so you'll know just which spots will uniquely suit your family's needs! You'll get a Reference Guide, a 101 Plan, and a Printables and Resources Guide! With mini-reviews of every single restaurant, bar, lounge, kiosk and more; an entire chapter on the best snacks in Disney World; full Disney Dining Plan analysis; and a full chapter on discounts and deals; you'll have everything you need to plan your best vacation yet. Click here to order your copy of the 2023 DFB Guide to Walt Disney World Dining E-book with code WDW2023 to save 25% off the cover price today! Use code WDW2023 at check-out for 25% off the cover price today! http://www.disneyfoodblog.com/wp-content/uploads/2016/11/ready-to-shop-button.png Our guides are backed by a 100% money-back guarantee, so you have nothing to lose. What do you think about the Disney Park Pass system? Tell us in the comments! The post How CEO Bob Iger Plans To “Improve the Guest Experience” in the Theme Parks first appeared on the disney food blog.View the full article Quote
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