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Splash Mountain has a long history of racial insensitivity. But re-branding isn’t an easy fix.

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By Disney4me
in Disney News

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Splash Mountain in its current form will be open this week as the Magic Kingdom emerges from the coronavirus pandemic shutdown. Disney has not released a timeline for moving forward on rebranding the ride to "Princess and the Frog," but Disney experts say the makeover will take a few years and also poses a new series of challenges.

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