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Joe Rohde, formerly of Walt Disney Imagineering, is releasing a book about creativity. “Floating Mountains: The Art of Imagining the Impossible” will be available in September.

“I’ve had a career as a creative person, and I finally have written a book,” Rohde said in a video posted on his Instagram account. He is seen surrounded by art books and wearing his elaborate trademark earring.

“This is a book about how creative we can be when we are creative together,” he said.

Rohde worked for Imagineering for 40 years, staring in 1980 as a model designer for Epcot. Eventually he moved into roles that included the development of the the Adventurers Club at the now-defunct Pleasure Island; Aulani, a Disney Vacation Club resort in Hawaii; and  Disney’s Animal Kingdom theme park plus, subsequentally, the addition of Pandora — the World of Avatar land there. The book’s cover may suggest to readers the gravity-defying, arching, mountainous structure seen above the Pandora attractions, which debuted in 2017.

“Using real-life experiences from his childhood and career (at Disney and beyond), Rohde delves into the mysteries of the creative mind and unravels how a team of creatives can work in harmony to produce masterful works of art,” the book description reads.

Rohde, now 70, retired from Disney in early 2021 and soon later became the “experience architect” for Virgin Galactic. He became an official Disney Legend in 2024.

Cover of "Floating Mountains: The Art of Imagining the Impossilbe" by former Imagineer Joe Rohde. (Walt Disney Co.)
'Floating Mountains: The Art of Imagining the Impossilbe,' written by Disney Legend Joe Rohde, will be released in September. (Walt Disney Co.)

“I have things to do that are different than this,” Rohde said when announcing his Disney retirement in late 2020. “There are things I want to create, there are things I want to do. There’s only so much time in a lifetime to do these things.”

The 320-page “Floating Mountains” is now available for pre-order ahead of its Sept. 8 publication date.

dbevil@orlandosentinel.com 

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