“We Are Watching Very Closely What Our Guests Are Telling Us.” Josh D’Amaro Comments on Affordability at Disney Parks

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Josh D’Amaro, Chairman of Disney Experiences, recently participated in a Q&A session at the MoffettNathanson Media, Internet & Communications Conference on May 14th, 2025. During the Q&A session, he commented on the affordability of Disney, and we are breaking down what he had to say.

Josh D’Amaro at Destination D23, 2023 ©Disney

A Disney vacation is not cheap, but how does Disney feel about the affordability of their own parks? We have some thoughts directly from the Chairman of Disney Experiences, so let’s dive in!

He began the session by pointing out that Disney believes that for every 1 theme park visitor they have, there are 10 more who want to come but haven’t had the opportunity yet. In fact, he stated that Disney believes there are half a billion consumers who have the income and affinity for Disney to visit one of its theme parks.

EPCOT

“Deliver great value.” D’Amaro focused on the subject of value when discussing affordability at Disney. He mentioned how there are very few places in the world where you can have a 10-, 12-, or 16-hour experience with the amount of value the Disney parks offer. You can experience the best stories on full display in front of you, world-class attractions, Broadway-style entertainment, an array of food options, opportunities to meet your favorite characters, and end the day with a fireworks show. He stated that there is “literally nothing like it in the World. We’re always making sure that we’re delivering value to every one of our guests that comes into one of our experiences or theme parks.”

Sleeping Beauty Castle in Disneyland

He further emphasized that they feel very good about the value that the Disney parks can deliver around the world.  Disney is trying to offer flexibility and as many options as possible so guests can choose what works best for their budget. D’Amaro pointed out that you can still go to Disneyland today for $104, the same price as in 2018 or 2019. You can also choose to book a cheaper hotel to keep the price for the vacation lower. Of course, many add-ons and more expensive hotels are available, but guests can create a lower-cost vacation with their choices. 

Disney’s Animal Kingdom

Josh D’Amaro wants guests to know they have options for their Disney vacation. Guests can pick and choose which experiences they want to include in their vacation so they can fit their budget. If a visitor has a tighter budget, they can opt for tickets without park hoppers, choose to stay at a value resort, and minimize the number of table service meals. On the other hand, there are also lots of options for a more luxurious stay that guests can choose if they have a larger budget. Josh D’Amaro stated that they key for Disney is providing that flexibility so visitors can curate their vacation to fit their wants and needs. Additionally, utilizing seasonality in their pricing has helped allow more families to visit for cheaper prices during periods of low demand.

Disney California Adventure

On top of that flexibility, they want to provide great value for visitors. The value of the vacation is a huge focus for Disney and D’Amaro said that Disney knows they are providing that value because that is what guests are telling them. They are closely monitoring guest experience and feedback to ensure that visitors have a good experience and remain advocates for the parks after they leave — “we are watching very closely what our guests are telling us.” They want guests to return and to spread the word about the great time they had at the Disney parks.

Magic Kingdom

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What do you think about Josh D’Amaro’s comments about Disney and affordability? Let us know in the comments!

The post “We Are Watching Very Closely What Our Guests Are Telling Us.” Josh D’Amaro Comments on Affordability at Disney Parks first appeared on the disney food blog.

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