Disney4me Posted 4 hours ago Report Posted 4 hours ago The Walt Disney Company isn’t new to using artificial intelligence (AI), but we’ve been seeing it move into more and more areas and projects. One of the biggest projects announced is incorporating AI into the My Disney Experience app, allowing guests to use it to customize their Disney World planning. It’s brought quite a bit of negative feedback from guests, but Disney continues to push on with new technologies throughout the company and parks. Hey Mickey! Disney just announced a multi-year strategic AI partnership with Adobe, and we’re breaking down everything right here. Walt Disney Imagineering is already using custom AI models to transform hand-drawn sketches into fully rendered concept art and generate franchise creative assets for theme park development, and this partnership is now extending to Disney Studios, ESPN, Disney Experiences, and Disney Cruise Line. Adone will serve as Disney’s Official AI Innovation Partner, providing the company early access to new AI tools and custom models trained on Disney’s characters, environments, and visual styles. Walt Disney Studios Hannah Elsakr, vice president of GenAI New Business Ventures at Adobe, said, “Today’s announcement marks the next chapter of the relationship, where the two companies will build a new creative foundation that thoughtfully deploys AI as an accelerant for artistic vision, creativity, and guest engagement.” Cinderella Castle The press release also highlighted Disney’s long history with Adobe and said Disney is excited to give its creative teams new ways to explore and develop ideas and bring Disney stories and experiences to life. The Magic of Disney Animation Adobe will increase its presence across Disney’s media platform as part of the alliance, connecting with audiences across entertainment and sports. This collaboration is also expected to come to life at Adobe Summit, Adobe MAX, and other major industry conferences. EPCOT Both parties are excited to amplify innovation stories through global marketing activations, industry events, thought leadership, customer storytelling, and other strategic engagement opportunities. They will also help advance opportunities to explore emerging technologies, including responsible, developed AI, in support of DIsney’s creative teams. It looks like AI will continue to grow at The Walt Disney Company. We’ll be keeping track of new projects and patents and, as always, share everything right here at DFB, so make sure you keep following along for more. WE LET DISNEY’S NEW AI PLAN OUR PARK DAY. HERE’S WHAT HAPPENED Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe! WE KNOW DISNEY. YOU CAN, TOO. Oh boy, planning a Disney trip can be quite the adventure, and we totally get it! But fear not, dear friends, we compiled EVERYTHING you need (and the things to avoid!) to plan the ULTIMATE Disney vacation. Whether you're a rookie or a seasoned pro, our insider tips and tricks will have you exploring the parks like never before. So come along with us, and get planning your most magical vacation ever! GET YOUR GUIDE NOW View the full article Quote
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