Celebrating the Grand Opening of Disney Store Limited Time in New Jersey

Disney4me · 2026-09-03T22:17:03Z

Hello from Paramus, New Jersey! You may be wondering – what could the Disney Parks Blog team possibly be doing in the Garden State? I’ve journeyed far from my desk in California and am here at the Westfield Garden State Plaza, where today, the newest Disney Store Limited Time location has officially opened its doors to fans.

In collaboration with Go! Retail Group, Disney Store Limited Time gives guests a chance to shop for their favorite products (maybe even discovering some new treasures, too) and step into a space that feels truly transformed by the magic of Disney. Every corner contains quotes, artwork, or other nods to classic scenes from Disney moments, films, and franchises, alongside everything from home decor to the top toys of the times.

We’re taking you along for the ride, with a sneak peek at the space and the merchandise available (including a few exclusive pieces), first reactions from shoppers, and all the grand opening festivities.

The Timeless Magic of Disney Store

For many children, myself included, oftentimes their first Disney encounter comes in the form of product – whether it be a Mickey Mouse plush, Disney Princess doll, or other toy. These items become beloved keepsakes that open the door to unforgettable characters and worlds during our most formative years, inspiring moments of play and imagination.

I have fond memories of visiting my local Disney Store throughout my youth, and became a frequent customer at Disney Store Times Square during my college years residing in New York City. These destinations are more than just a place to shop, but serve as an extension of beloved Disney storytelling, stirring up powerful feelings of joy and creativity.

Living in Pennsylvania, merchandise and immersive shopping experiences at Disney Store were truly my gateway to loving Disney, and these new Disney Store Limited Time locations continue that tradition. Taking inspiration from the nostalgia Disney fans love, Disney Store Limited Time is a fresh way to bring Disney fandom to life through retail.

“Disney Store Limited Time gives us the opportunity to bring the Disney Store experience into new communities, deepen our connections with fans, and learn from how they engage with the brand,” said Patrick Sager, VP Disney Store. “Retail is always evolving, and with the opening of this store in New Jersey we’re creating another flexible experience, meeting fans where they are.”

The Doors are Open

Fans eagerly began lining up for their opportunity to shop, and were greeted with commemorative giveaways just for today, including a special postcard, stickers, and paper headbands, before entering the store.

Lots of shoppers donned Disney Store merchandise, and chatted excitedly with those around them about what else they were most eager to add to their collections and closets today.

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A fan-favorite moment at Disney Store is the opening ceremony, and I was thrilled to see this tradition continuing here at the Westfield Garden State Plaza. Each morning, one lucky guest is chosen to “unlock” the store with a very majestic, larger-than-life ceremonial key. It creates a sweet memory for the selected shopper, and is a uniquely Disney way to start the day.

“Today we are not just opening a store, we’re opening a door to imagination,” exclaimed the Disney Store team. Guests are invited to discover, play, and create new memories in this space, and it’s clear from the crowd that turned out today that there is immense excitement to do just that.

This temporary retail location will remain open through the 2026 holiday season, and I can already sense that it’s going to be a popular place for those looking to pick out some festive presents.

Exploring the Store

Before you even step foot inside, the eye-catching exterior elements immediately set the mood. There’s a bright Garden State “mural” on one side, with select New Jersey symbols on the other – both are a great photo op so you can brag about your visit.

You’ll also spot multi-dimensional window displays of Spider-Man swinging into the scene (from basically right across the way in Queens), and a sweet 100th anniversary Pooh Bear with his pals and pot of hunny.

Upon entering the 2,300 square feet of retail space, it immediately feels so colorful, whimsical, and transportive. There’s a vibrant New Jersey art piece to welcome you as soon as you walk in, showing Mickey & Friends in casual streetwear playing some tunes, along with the signature plush tower.

Character portraits featuring Princess Jasmine, Olaf, Winnie the Pooh, Super Heroes, and more familiar faces adorn the walls, with sparkling motifs and other dazzling design elements.

If you look up and around, you’ll even notice characters blending in seamlessly with the gradient – it’s an entertaining exercise to see how many you can count.

And one of my favorite elements are the decals on all the full-length mirrors, so your OOTD photo lets everyone know you’re here at Disney Store Limited Time!

One portion is covered in old school diner-inspired graphics that feel right at home in Jersey (I can especially appreciate this after visiting a similar establishment during my time here), with a neon sign for fresh bagels and a marker for Highway 17.

Another Easter egg that locals will appreciate? Violets, the state flower, tucked into the trim of the artwork in this area.

Something special about this store that feels distinctly Disney are the “magic mirrors,” showing characters dropping in from their worlds in a way that feels so dynamic and almost interactive. You may see Chip ‘n’ Dale popping up to wave hello in the diner window, or the Mistress of All Evil, Maleficent, strolling menacingly past a door.

Merchandise Highlights

I was so blown away by the curated selection of items available to shop in the store. We saw visitors head straight for so many fan-favorite products like pins, Wishables, mugs, and classic Disney delights, shopping bags and baskets in hand.

From outfits for the tiniest tots to an amazing assortment of adult sizes, there’s something for everyone in your group!

There’s a section dedicated to Halloween, which we’ve been discussing heavily here on Disney Parks Blog, with Urupocha-Chan Plush, bag charms, tees, home goods, costumes, and those fun character face totes I often spot at Disney Parks, including a pastel pink one from the iconic Cutie Ghost collection.

Also in this area you can spot some frightfully fun stories, with products inspired by Disney Tim Burton’s The Nightmare Before Christmas and Disney Villains.

We know fans love exclusive items and have seen lots of excitement around the NYC-driven products sold only at Disney Store Times Square. Inspired by this enthusiasm, the Disney Store Limited Time location in Paramus will also have location-exclusive pieces – a tee and tote bag – with New Jersey-themed artwork and symbols like the striking state flower, a scene from the sunny Jersey Shore, and a slice of fresh pizza.

I’m sure fans will also be excited to shop some Disney Store exclusive items, like the Disney Iconics plush that just dropped at D23: The Ultimate Disney Fan Event presented by Visa (including the special blue variant), the Disney x Formula 1 race-inspired collection, plus bag charms and plush all the way from Disney Store Japan.

These all immediately went on my wish list!

Looking for products from a particular film or franchise? The store is organized in a way that feels easy for anyone to navigate, with areas specifically catered towards those who love Disney Princess characters, Cars, Toy Story, Star Wars, and more. Longtime Disney fans and littles just beginning to fall in love with the magic alike will find whatever their heart desires here.

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Guest Reactions

There’s a lot of love for Disney in the tri-state area, with Disney Store Times Square just across the Hudson being a popular spot to shop for ear headbands, spirit jerseys, pins, and more. You also have Disney on Broadway, which is behind shows like Aladdin and The Lion King gracing the Great White Way, and the recently announced return of Disney Cruise Line to NYC. And for New Jersey residents, there’s a Disney Store outlet not far from here in Elizabeth.

Many shoppers at the store shared that they were from nearby regions like New York and Connecticut, with the majority being New Jersey locals who have such a clear passion for the Disney shopping experience. I admire the dedication from the fans who took trains, buses, and cars to make it for the big day, eagerly cheering when the doors opened for the first time.

We even met someone who revealed that they’d proposed to their partner at a Disney Store, with all of their family and friends hidden amongst the shelves, which was such a heartwarming story to hear on this special day.

This marks the second Disney Store Limited Time that has opened over the last few months, with the inaugural location at Ross Park Mall in Pittsburgh, PA. By bringing these fandom-focused experiences to suburban shopping centers, Disney Store is reminding us that magic can be found everywhere, creating new chances for families to connect with the characters they love closer to home.