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The D23 Expo is just around the corner, and we’re counting down the days until we can check out this year’s Ultimate Disney Fan Event.

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Pixar from 2022 D23

From August 14th-16th, D23: The Ultimate Disney Fan Event will take place in Anaheim, California. Disney has shared the schedule for D23, as well as some of the exhibits that will be coming. Now, D23 has shared information on new shopping experiences, new merch, and details on how to shop.

Planning guide for the ultimate Disney vacation

The D23 Expo offers Disney fans big announcements, behind-the-scenes looks, special guests, unique panels, and a show floor featuring exhibits and exclusive stores. We love all the things that you get to watch and experience, but we also LOVE the shopping. Disney announced eight stores coming to the Expo that will be offering exclusive merchandise, and we’re sharing them all with you.

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Animation exhibit

D23 Marketplace

The D23 Marketplace is the central shopping hub at the D23 Expo. It offers a curated assortment of merchandise and must-have collectibles celebrating some of Disney’s most beloved stories, characters, and franchises. Be on the lookout for The Princess Diaries 25th Anniversary Collection, Star Wars and Marvel must-haves, global Disney Parks collections, the return of Disney Fine Art, and so much more.

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New at this year’s event is the D23 Marketplace Pin Store, a space featuring specially curated limited-edition and limited-release pins, with new designs released on Friday, Saturday, and Sunday during the Expo. Completing the space is the D23 Marketplace Photobooths and Medallions, home to personalized products and event-exclusive medallions. Fans will be able to access the D23 Marketplace via virtual queue throughout the event, with a standby queue option opening after all boarding groups have been redeemed.

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Marvel merchandise at D23: The Ultimate Disney Fan Event

Disney Store

At Disney Store, fans can shop uniquely imagined special-edition products and collections including Disney x Formula 1, Blooms by Disney, and an assortment of Disney Store exclusive plush, as well as preview an all-new collaboration with SkinnyDip London. The Disney Store booth will also offer interactive experiences including a life-size claw machine photo moment and a limited meet and greet with Disney Artists, featuring special sketch and signing opportunities which fans can pre-register for in the Disney D23 app from now to Friday, July 24th, at 12 PM PT. Attendees who enter the main entrance of the Disney Store booth can also scan their badge to receive a free event-exclusive, limited-release tote bag or sticker while supplies last. Attendees can access the Disney Store via a standby queue. Shopping in the Disney Store booth will operate via QR Code, where fans will scan to shop and have products delivered directly to their homes via the Disney Store website.

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The Walt Disney Company Store

The Walt Disney Company Store is coming back for its second year, this time with two store locations in the Anaheim Convention Center. The first location, The Walt Disney Company Store, will exclusively host the official collection for D23 2026, featuring brand collaborations from RSVLTS, Spirit Jersey, Nike, and Loungefly. The store will introduce a collection inspired by Walt Disney’s office in Burbank, California. A tribute to the man who started it all. This location will also feature collections showcasing some fan-favorite Disney animated Epic Rivals, iconic Walt Disney Studios landmarks, and an all-new collection from HARVEYS with one-of-a-kind designs developed through decommissioned seatbelts from Soarin’ Over California.

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©D23

The Walt Disney Company Pin Store will offer a large assortment of limited-edition pins, mystery boxes, and framed sets, perfect for pin collectors of all levels. All merchandise is subject to availability, with a daily pin catalogue launching each day during the Expo. Fans will be able to access The Walt Disney Company Store via virtual queue on Friday, August 14th. A standby queue option will open after all boarding groups have been redeemed. Saturday, August 15th, and Sunday, August 16th, will offer standby queue options only. Also, The Walt Disney Company Store will be cashless, with only card and contactless payment options accepted alongside merchandise mobile checkout. Fans will be able to access The Walt Disney Company Pin Store via virtual queue throughout the event, with a standby queue option opening after all boarding groups have been redeemed. The Walt Disney Company Pin Store will be cashless with only card and contactless payment options accepted, processed via mobile order. Physical registers will also be accessible and used for all pin frame sales.

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Lots of apparel, too!

Mickey’s of Glendale

Also coming back to D23 is Mickey’s of Glendale and Mickey’s of Glendale Pin Store, with all-new Walt Disney Imagineering-inspired merchandise. This store is developed especially for fans who love the artistry behind Disney’s Parks, attractions, and stories. Mickey’s of Glendale is the Walt Disney Imagineering campus store and houses exclusive merchandise assortments, pins, and more made by Walt Disney Imagineers. Mickey’s of Glendale Pin Store will launch a new assortment of limited-edition and exclusive pins each day of the Expo.

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Fans will be able to access Mickey’s of Glendale via virtual queue throughout the event, with a standby queue option opening after all boarding groups have been redeemed. Mickey’s of Glendale will be cashless with only card and contactless payment options accepted, alongside merchandise mobile checkout. The same goes for Mickey’s of Glendale Pin Store.

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Disney .YNSD

New this year at the D23 Expo is Disney .YNSD. This store is a personal expression of the living design culture behind Walt Disney Imagineering across apparel, accessories, and beyond. Each lifestyle collection blends contemporary streetwear and layered storytelling. Fans will be able to access Disney .YNSD via virtual queue throughout the event, with a standby queue option opening after all boarding groups have been redeemed. Disney .YNSD will be cashless with only card and contactless payment options accepted, processed via mobile order.

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Disney Studio Store Hollywood

The Disney Studio Store Hollywood is back again, and will be home to apparel, accessories, and more inspired by the timeless magic of Hollywood. Fans visiting this location can shop an all-new curated collection inspired by the El Capitan Theatre’s Centennial Celebration alongside limited-edition pins being released each day of the event. Fans will be able to access the Disney Studio Store Hollywood via virtual queue throughout the event, with a standby queue option opening after all boarding groups have been redeemed. Disney Studio Store Hollywood will be cashless with only card and contactless payment options accepted, alongside merchandise mobile checkout.

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Disney Publishing Books & Brew

Disney Publishing is also back this year, and it will house first-to-market books including must-read graphic novels, autobiographies, and guidebooks as well as collectible “bookcessories,” book nook kits, and more. There will also be a steady cadence of book signings with some fan-favorite authors as well as a “sip & shop” experience featuring a delicious new Disneyland Resort coffee blend from Joffrey’s Coffee & Tea Co. Fans will be able to access Disney Publishing Books & Brew via standard queue throughout the event. Disney Publishing Books & Brew will be cashless with only card and contactless payment options accepted. Registration to attend in-booth signings will be conducted via virtual queue.

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The Disney Experiences Auction – Rare and Remarkable Finds

Lastly, The Disney Experiences Auction – Rare and Remarkable Finds is a new store coming to D23. On Sunday, August 16th, fans at D23 and globally online will be able to be a part of this experience. We don’t have tons of information on this, but we know that fans attending D23 can preview items up for auction throughout the event weekend by visiting The Disney Experiences Auction Showroom. This is an immersive experience space via a standby queue. Fans can learn more, register, and bid early on items at Heritage Auctions. The showroom will also include a shopping experience that will allow fans a unique opportunity to shop rare and remarkable limited-quantity props, artwork, and themed items found within Disney’s Parks, Resorts, and ships.

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Select retail destinations will require a virtual queue for entry. Sign up for a boarding group with virtual queue and explore the show floor while waiting to shop. Starting at 6 AM PT and at 1 PM PT each day of the event, fans within a 90-mile radius of the Anaheim Convention Center can use the Disney D23 app and the Disneyland Resort app to enter a virtual queue. Join in a group of up to two people, one queue at a time, subject to availability. Standby queue options may open throughout the weekend after all boarding groups have been redeemed. Joining the virtual queue does not grant immediate access, and there may still be a waiting period at the location once the boarding group is called.

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SO much stuff

Some stores will also offer mobile order for pickup and merchandise mobile checkout. There’s also Disney Store eCommerce Day, which returns Monday, August 17th at 8 AM PT. Select merchandise offered during D23 at the D23 Marketplace and Disney Store booth will become available on DisneyStore.com, while supplies last.

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D23 merchandise

We can’t wait for the D23 Expo, and all the stuff that’s coming for it. We hope you’ve been saving your money, because you’re going to be SPENDING at the Expo on all the exclusive merchandise. There will also be more shopping than just the stores listed! For all the latest Disney news and updates, make sure to follow us at the Disney Food Blog.

Disney Just Made 10 MAJOR Announcements For D23 Day

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Oh boy, planning a Disney trip can be quite the adventure, and we totally get it! But fear not, dear friends, we compiled EVERYTHING you need (and the things to avoid!) to plan the ULTIMATE Disney vacation.

Whether you're a rookie or a seasoned pro, our insider tips and tricks will have you exploring the parks like never before. So come along with us, and get planning your most magical vacation ever!

Are you going to the D23 Expo this year? Let us know in the comments!

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