Jump to content

Recommended Posts

Posted

We’re less than a month away from D23: The Ultimate Disney Fan Event presented by Visa (also known as three days of complete Disney bliss filled with announcements, surprises, and of course, shopping) and if you’re anything like me, you’ve been counting down the days, minutes, and seconds until you can step foot into Anaheim Convention Center with a fun Disney-inspired outfit and shopping bag filled to the brim with dream products.

D23: The Ultimate Disney Fan Event celebrates the magic of Disney storytelling and will run this year from August 14 – August 16, 2026, in Anaheim, California, and we’re so excited to share that this year all-new shopping destinations will be debuting alongside fan-favorite destinations, exclusive merchandise, interactive activities, and so much more. Let’s dive in!

Where to Shop

If you ask me, the best part of D23: The Ultimate Disney Fan Event is getting to shop first-to-market and exclusive merchandise you can’t find anywhere else (and having to end up buying an extra suitcase in which to bring all my fun merchandise home), and this year, there’s plenty to be found throughout Disney Experiences.

D23 Marketplace

D23 Marketplace

Turn shopping dreams into reality at D23: The Ultimate Disney Fan Event’s central shopping hub – D23 Marketplace! This destination will offer a curated assortment of merchandise and must-have collections including a The Princess Diaries 25th Anniversary Collection, Star Wars Must-Haves, global Disney Parks Collections, the return of Disney Fine Art, and so much more.

New this year is the D23 Marketplace Pin Store, a dedicated space featuring limited-edition and limited release pins, with designs debuting Friday, Saturday, and Sunday of the event. Completing the space is another new space, D23 Marketplace Photobooths and Medallions, home to personalized products and event exclusive medallions.

Icon
D23 Marketplace
  • Fans will be able to access the D23 Marketplace via virtual queue throughout the event with a standby queue option opening after all boarding groups have been redeemed.
  • D23 Marketplace will be cashless with only card and contactless payment options accepted alongside merchandise mobile checkout.
Icon
D23 Marketplace Pin Store
  • Fans will be able to access the D23 Marketplace Pin Store via virtual queue throughout the event with a standby queue option opening after all boarding groups have been redeemed.
  • D23 Marketplace Pin Store will be cashless with card and contactless payment options processed via mobile order.
Icon
D23 Marketplace Photobooths and Medallions
  • Fans will be able to access the D23 Marketplace Photobooths and Medallions via standby queue.
  • D23 Marketplace Photobooths and Medallions will be cashless with only card and contactless payment options accepted.
Disney Store Logo

Disney Store

The official home of Disney retail is coming back to D23: The Ultimate Disney Fan Event! At Disney Store, fans will find uniquely imagined special-edition products and collections including Disney x Formula 1, Blooms by Disney, an assortment of Disney Store Exclusive Plush, and preview an all-new collaboration with SkinnyDip London.

Alongside shopping, Disney Store’s booth will offer interactive experiences including a life-size claw machine photo moment and a limited meet and greet with Disney Artists, featuring special sketch and signing opportunities which fans can pre-register for in the Disney D23 app from now to Friday, July 24, at 12 p.m. PST. Love a good giveaway? Attendees who enter the main entrance of the Disney Store booth can also scan their badge to receive a free event-exclusive, limited-release tote bag or sticker featuring new character illustrations by Disney Artists, while supplies last.

Icon
Disney Store
  • Fans will be able to access the Disney Store via standby queue. Pre-registration for Disney Artist meet-and-greet opportunities will operate via the Disney D23 app from now to Friday, July 24, at 12 p.m. PST.
  • Shopping in the Disney Store booth will operate via a QR Code where fans will scan to shop and have products delivered directly to their homes via DisneyStore.com.

Want to immerse yourself in the magic from home? Starting Monday, August 17 at 8 a.m. PST, select merchandise sold during the event at the D23 Marketplace and at the Disney Store booth will be available, while supplies last, at DisneyStore.com/d23-event/.

D23 2026 Ears

The Walt Disney Company Store

One of my all-time favorite shopping destinations is back for its second year at D23: The Ultimate Disney Fan Event with two store locations in the Anaheim Convention Center: The Walt Disney Company Store.

The Walt Disney Company Store will exclusively host the official logo collection for D23: The Ultimate Disney Fan Event 2026 featuring brand collaborations from RSVLTS, Nike, Loungefly, and more. The Walt Disney Company Store will also feature collections showcasing fan-favorite Disney animated Epic Rivals, iconic Walt Disney Studios landmarks, and an all-new collection from HARVEYS with one-of-a-kind designs developed through decommissioned seatbelts from Soarin’ Over California.

And for the Walt Disney fans, The Walt Disney Company Store will introduce a collection inspired by Walt Disney’s iconic office in Burbank, California, (Suite 3H) in collaboration with Walt Disney Archives as a tribute to the visionary who started it all.

For a preview of what’s to come at The Walt Disney Company Store, fans can visit D23.com. The Walt Disney Company PIN Store will offer a large assortment of limited-edition pins, mystery boxes, and framed sets, perfect for pin collectors of all levels.

All merchandise is subject to availability with a daily pin catalogue launching each day of the event. Check out a preview here: Friday, Saturday, Sunday.

Icon
The Walt Disney Company Store
  • Fans will be able to access The Walt Disney Company Store via virtual queue on Friday, August 14, with a standby queue option opening after all boarding groups have been redeemed. Saturday, August 15, and Sunday, August 16, will offer standby queue options only.
  • The Walt Disney Company Store will be cashless with only card and contactless payment options accepted alongside merchandise mobile checkout.
Icon
The Walt Disney Company PIN Store
  • Fans will be able to access The Walt Disney Company PIN Store via virtual queue throughout the event with a standby queue option opening after all boarding groups have been redeemed.
  • The Walt Disney Company PIN Store will be cashless with only card and contactless payment options accepted processed via mobile order. Physical register will also be accessible and used for all pin frame sales.
Walt Disney Imagineering Mickey's of Glendale

Mickey’s of Glendale

Returning to D23: The Ultimate Disney Fan Event in 2026 with all-new Walt Disney Imagineering inspired merchandise are Mickey’s of Glendale and Mickey’s of Glendale Pin Store. Mickey’s of Glendale is the Walt Disney Imagineering campus store and houses exclusive merchandise assortments, pins, and more developed by Walt Disney Imagineers.

For a preview of what’s to come at Mickey’s of Glendale, check out this Disney Parks Blog. For the collectors, Mickey’s of Glendale Pin Store will be a must-visit, launching a new assortment of limited-edition and exclusive pins Friday, Saturday, and Sunday.

Icon
Mickey’s of Glendale
  • Fans will be able to access Mickey’s of Glendale via virtual queue throughout the event with a standby queue option opening after all boarding groups have been redeemed.
  • Mickey’s of Glendale will be cashless with only card and contactless payment options accepted alongside merchandise mobile checkout.
Icon
Mickey’s of Glendale Pin Store
  • Fans will be able to access the Mickey’s of Glendale Pin Store via virtual queue throughout the event with a standby queue option opening after all boarding groups have been redeemed.
  • Mickey’s of Glendale Pin Store will be cashless with card and contactless payment options processed via mobile order.
YNSD Walt Disney Imagineering

NEW: Disney .YNSD

Debuting at D23: The Ultimate Disney Fan Event 2026 is Disney .YNSD, a personal expression of the living design culture behind Walt Disney Imagineering across apparel, accessories, and beyond. Each collection blends contemporary streetwear and layered storytelling, bridging style through thoughtful design, inviting fans to wear the magic and “IMAGINE THE REST.”  Check out a preview of the collections which will be featured at Disney .YNSD on Disney Parks Blog.

Icon
Disney .YNSD
  • Fans will be able to access Disney .YNSD via virtual queue throughout the event with a standby queue option opening after all boarding groups have been redeemed.
  • Disney .YNSD will be cashless with only card and contactless payment options accepted processed via mobile order.
Disney Studio Store Hollywood

Disney Studio Store Hollywood

Lights, camera, shop! Step into the glamour of classic Hollywood at the Disney Studio Store Hollywood, home to apparel, accessories, and more inspired by the timeless magic of the iconic entertainment capital. Fans visiting this location can shop an all-new curated collection inspired by the El Capitan Theatre’s Centennial Celebration along with limited-edition pins being released across all three event days. Check out a preview here!

Icon
Disney Studio Store Hollywood
  • Fans will be able to access the Disney Studio Store Hollywood via virtual queue throughout the event with a standby queue option opening after all boarding groups have been redeemed.
  • Disney Studio Store Hollywood will be cashless with only card and contactless payment options accepted alongside merchandise mobile checkout.
Books and Brew Disney Publishing

Disney Publishing Books & Brew

Book lovers: you spoke, we listened! Disney Publishing is back and bigger than ever before. Housing first-to-market books including must-read graphic novels, autobiographies, and guidebooks as well as collectible ‘Bookcessories’, Tarot Card Decks, Book Nook kits, and more.

Fans visiting Disney Publishing can also enjoy book signings with fan-favorite authors as well as a ‘sip & shop’ experience featuring a delicious new Disneyland Resort coffee blend from Joffrey’s Coffee & Tea Co. Guests can enjoy gift-with-purchase items from Penguin Random House, including art prints, sticker blind bags, Disney Editions tote bags, and more.

Icon
Disney Publishing Books & Brew
  • Fans will be able to access Disney Publishing Books & Brew and make merchandise purchases via standard queue throughout the event.
  • Disney Publishing Books & Brew will be cashless with only card and contactless payment options accepted.
  • Registration to attend select in-booth signings will be conducted via virtual queue.
The Disney Experiences Auction

NEW: The Disney Experiences Auction – Rare and Remarkable Finds

Debuting at D23: The Ultimate Disney Fan Event in 2026 is The Disney Experiences Auction – Rare and Remarkable Finds on Sunday, August 16, for fans both at D23: The Ultimate Disney Fan Event and globally online. Fans attending the event can preview items up for auction throughout the event weekend by visiting The Disney Experiences Auction Showroom. This is an immersive experience space via standby queue.

Fans who want to bid can visit Heritage Auctions to register for online bidding and then visit the showroom to register for in-person live bidding. In addition, the showroom will include a shopping experience that will allow fans a unique opportunity to shop rare and remarkable limited quantity props, artwork, and themed items found within Disney’s Parks, Resorts, and ships. Check out a preview of what you’ll find at the event here!

Icon
Disney Experiences Auction
  • Fans will be able to access The Disney Experiences Auction – Rare and Remarkable Finds via virtual queue throughout the event with a standby queue option opening after all boarding groups have been redeemed.
  • The Disney Experiences Auction – Rare and Remarkable Finds will be cashless with only card and contactless payment options accepted alongside merchandise mobile checkout.
  • Due to the product exclusivity, this location will not offer refunds or exchanges.

And there’s so much more shopping fun to be found on the Anaheim Convention Center show floor! In addition to Disney Experiences sponsored shopping, D23: The Ultimate Disney Fan Event will have shopping opportunities from fan-favorite brands featuring D23-exclusive merchandise including mini backpacks and pins from Loungefly, a lineup of new Disney and Star Wars-inspired Spirit Jerseys, accessory bundles from Little Words Project, an array of Disney inspired watches from Citizen, and more.

Brands including Just Play, Wizards of the Coast, Topps, NECA/KidRobot/Enesco, Pandora, Crocs, Her Universe, BoxLunch, Girls Crew, RSVLTS, and others will also have new products available for purchase.

Are you a fan of Disney Lorcana? If so, you’ll need the limited-edition 2026 D23 Collection and the Winnie the Pooh – Hunny Wizard Premium Foil Playmat at Ravensburger’s booth.

How to Shop

Now that we’ve broken down where to shop, you may be wondering how to shop, and we’re here to ensure it is as smooth as a ride on Rock ‘n’ Roller Coaster Starring The Muppets (no screaming Kermit the Frog included). To kickstart your shopping adventures, download the Disney D23 app and the Disneyland Resort app (either on app store for iOS or Android devices) and get ready to join in on the fun.

How to Shop at D23 2026

Reserve, roam, and shop! This year, select shopping destinations will require virtual queue to enter. Starting 6 a.m. PST and 1 p.m. PST each day of the event (Friday through Sunday), fans within a 90-mile radius of the Anaheim Convention Center can use the Disney D23 app and the Disneyland Resort app to enter a virtual queue.

To provide all fans with an equal opportunity to shop, fans may join in a group of up to two (2) people, one queue at a time, subject to availability. Standby queue options may open throughout the weekend after all boarding groups have been redeemed.

Note: Joining the virtual queue does not grant immediate access, and there may still be a waiting period at the location once the boarding group is called. Virtual queue is limited in capacity and may book out. Valid admission is required. Traditional queuing (standby queue) is also available at locations not utilizing virtual queue throughout the event.

At select shopping destinations, fans will have the option to order and pay for merchandise using the Disneyland Resort app on their mobile device. After joining a store’s virtual queue and being called back, fans will be granted access to place a mobile order at the store entrance.

After the order is submitted, a team will assemble the products and fans will receive a notification when their order is ready for pickup. A digital receipt will be sent to the email linked to the Disneyland Resort app, and any eligible discounts will be automatically applied.

Save time while shopping by paying for items using the Disneyland Resort app at select shopping destinations. Scan an item’s barcode to add it to a virtual shopping bag and pay by selecting “Purchase.”

Once a purchase is complete, show the QR code confirmation to a cast member at the merchandise mobile checkout designated exit to scan before exiting the store. A digital receipt will be sent to the email address linked to the Disneyland Resort app. The merchandise mobile checkout service will be available in addition to traditional checkout services.

Stay tuned to Disney Parks Blog for even more news as we countdown to D23: The Ultimate Disney Fan Event 2026. Until then, I’ll be carefully planning all my outfits.

See you at the Anaheim Convention Center!

The post How to Shop at D23: The Ultimate Disney Fan Event 2026 appeared first on Disney Parks Blog.

View the full article

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
×
×
  • Create New...