Disney4me Posted May 22 Report Posted May 22 The Walt Disney Company has been providing entertainment, products, and experiences to folks for over 100 years now, and throughout its long history, it has seen its share of ups and downs. Walt Disney Company Headquarters in Burbank Disney is one of the few companies that offers such a broad and diverse spectrum of offerings, including TV, movies, streaming, theme parks, cruises, merchandise, and more. And although the company has spent much of its 100 years building its reputation, over the past few years, that reputation has taken a hit. Disney’s reputation is continuing to decline, according to the 2026 Axios Harris Poll 100. Every year, the Axios Harris Poll surveys over 16,000 adults about how they view a company and determines that company’s reputation ranking. Last year, Disney had already fallen to #76, but this year, the company has fallen even further and comes in at #79, just under companies like McDonald’s, UnitedHealth Group, and Anheuser-Busch. ©Axios So what were the top companies with the best reputations? Well, Chewy, a pet food and supplies company, came in at #1, which probably won’t surprise those who’ve done business with the company. Rounding out the rest of the top 5 were Toyota, Samsung, Nvidia, and Costco. ©Axios So why is Disney continuing to drop in its reputation ranking, although the company continues to make a profit? Some might say that a lot of it has to do with soaring costs at theme parks (as well as the perceived nickel-and-diming), a perceived decline in original ideas, and public controversies. Main Street, U.S.A. in Disney World However, the company is now under new leadership with its new CEO, Josh D’Amaro, and a lot of big things are in the works for many of Disney’s divisions, including theme park expansions, more ships being added to Disney Cruise Line, additions to streaming, and more. We’ll just have to see if the public’s perception of the company changes. We’ll keep an eye out for more Disney news, so stay tuned to DFB for more. “Expect To See Both Pricing and Attendance Growth” — Disney Executives Speak on Park Price Increases Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe! WE KNOW DISNEY. YOU CAN, TOO. Oh boy, planning a Disney trip can be quite the adventure, and we totally get it! But fear not, dear friends, we compiled EVERYTHING you need (and the things to avoid!) to plan the ULTIMATE Disney vacation. Whether you're a rookie or a seasoned pro, our insider tips and tricks will have you exploring the parks like never before. So come along with us, and get planning your most magical vacation ever! GET YOUR GUIDE NOW Why do you think Disney’s reputation keeps falling? Share your thoughts in the comments! View the full article Quote
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