Mattel Unveils New Collectible Disney Ursula Doll Joining the Disney Darkness Descends Series

Disney4me · August 31, 2025

Destination D23 wraps up today at Walt Disney World Resort, and one of the final events of the action and announcement-packed weekend was the “Disney Villains: Icons of Evil” panel. Michelle Khare, host of the YouTube Series Challenge Accepted, led the devious discussion, which explored the many ways our favorite Disney Villains will soon be materializing across Disney Parks, cruise ships, and products.

For the fans that are passionate about collectible novelties, the reveal of Mattel Creations’ Disney Collector Ursula Doll, which will be swimming onto MattelCreations.com this September, was certainly a highlight of the panel.

Mattel’s Darkness Descends Series

Disney’s Ursula is the newest addition to the Darkness Descends Series, which began with Maleficent in 2023 and continued with Cruella de Vil in 2024. These dazzling divas are displayed in intricately designed boxes and made with premium materials – a true celebration of iconic Disney Villains in their most evil, high-fashion forms.

The bold craftsmanship and rich storytelling showcased in the first two dolls can again be seen in Ursula, with a dramatic twist that feels perfectly in-tune with the essence of this feared, but still fan-favorite, character.

Mattel Disney Ursula Collectible Doll Darkness Descends Series

Disney Collector Ursula Doll Joins the Villains Lineup

This collectible fashion doll shows Ursula after she transforms into the supreme ruler she’s always dreamed of becoming, complete with her signature tentacles, an over-the-top organza collar, and a sinister smirk as she embraces her epic powers in style.

Another impressive feature is the UV accents, which are activated by LED lights inside the packaging and add a whole other vibrant layer to this neon nightmare. Every detail, from her captivating crown to the type of fabrics used for her fearsome fit, feels bold, elevated, and dripping with this character’s campy confidence.

It was no easy feat capturing Ursula’s larger-than-life presence in doll form, but the team at Mattel crafted a collectible that manages to be full of attitude, power, and theatrics, with a touch of fashion-forward flair.

When and Where to Purchase the Ursula Doll

Collectors can get their tentacles on this stunning sea witch starting September 8, 2025 via MattelCreations.com. We can’t wait for this unforgettable Ursula doll to join the Disney Darkness Descends Series alongside Maleficent and Cruella soon.

See What’s Brewing at Destination D23

Don’t miss out on other news and announcements from this year’s Destination D23 right here on the Disney Parks Blog, and keep an eye on our products page for more magical merchandise updates.